In New Ok-Pop Hit ‘Karma’, The Star Is India And Odisha’s Sriya

Sriya is a member of the Ok-pop lady group ‘BLACKSWAN’.

A 20-year-old from Rourkerla, Odisha, has made her Ok-pop debut within the a lot awaited comeback album of Korea’s ‘BLACKSWAN’ lady group.

Shreya Lenka, higher generally known as Sriya, is the one of many solely 2 Indian artistes to interrupt into the unique and excessive worth leisure trade, and is among the many few faces within the Korean leisure trade from outdoors East Asia.

With new members, and a brand new inventive course, BLACKSWAN launched their newest single known as ‘Karma’. The music video, shot in Sriya’s residence state Odisha, options full of life streetscapes and rustic ruins tempered by verdure. With no sacrifice to the excessive beat routine, the video additionally gently nods to the nostalgic purple brick partitions of colleges, and a younger Odissi dancer in full costume.

The BLACKSWAN members put on a roster of outfits closely impressed by Indian tradition and couture, in sync with choreography and music that has change into synonymous with Ok-pop teams.

Sriya, chosen at 18 years outdated together with Brazil’s Gabriela Dalcin, is educated in classical Odissi dance, in addition to extra up to date kinds. She credit her grandmother for serving to her discover a vocal coach for her “deep voice”. She educated for the worldwide Ok-pop auditions in the course of the COVID-19 lockdowns, utilizing her open-air terrace as a studio.

Because the Korean wave continues to surge, the multi-billion greenback trade is adapting to create content material that caters to worldwide followers, with out compromising on the formulation that skyrocketed it to world fame.