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E-A-T: How Google’s Expertise, Authoritativeness, and Trustworthiness Algorithm Impacts SEO in 2023 and create SEO friendly website

E-A-T

E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is a quality evaluation algorithm used by Google to assess the quality of websites and ensure that they provide accurate, reliable, and trustworthy information to users. This algorithm is used in Google’s search engine ranking system to assess the quality of websites and determine their relevance and credibility in search results. It is especially critical for industries such as finance, health, and legal, where the consequences of providing inaccurate or unreliable information can be severe.

Expertise refers to the level of knowledge, skill, and experience of a website’s authors and contributors. Google evaluates the expertise of a website’s authors by assessing their qualifications, experience, and credentials in their respective field. For instance, a website that provides financial advice should have experts with relevant qualifications and experience in finance. Websites that have authors with relevant qualifications, experience, and credentials in their field are considered to be more authoritative and trustworthy than those without.

Authoritativeness refers to a website’s ability to provide accurate, reliable, and trustworthy information. Google evaluates the authoritativeness of a website by assessing the quality of its content, the credibility of its sources, and the diversity of its perspectives. Websites that provide accurate, reliable, and trustworthy information are considered to be more authoritative and trustworthy than those that do not. This can be achieved by providing well-researched, well-written, and well-sourced content, and including multiple perspectives, where appropriate.

Trustworthiness refers to a website’s ability to provide safe and trustworthy information. Google evaluates the trustworthiness of a website by assessing its security, privacy policy, and user reviews. Websites that have a good security and privacy policy and positive user reviews are considered to be more trustworthy than those that do not. This includes having an SSL certificate, a secure connection, and a comprehensive privacy policy in place. Additionally, business should encourage customers to leave positive reviews on their website and other review platforms.

E-A-T Google impact on SEO

To improve a website’s Expertise, Authoritativeness, and Trustworthiness score and its visibility in search results, businesses should focus on providing high-quality, accurate, and trustworthy information. This includes hiring experts and authors with relevant qualifications, experience, and credentials in their field, providing content that is well-researched, well-written, and well-sourced, and providing a secure and trustworthy website experience. Additionally, it’s important to have a privacy policy in place, and actively encourage customers to leave reviews on various platforms.

In addition to the above, businesses should also ensure that their website is mobile-friendly, has a clear navigation structure, and is easily accessible to all users, including those with disabilities. These technical elements also play a role in determining the quality of a website, and can have an impact on a website’s Expertise, Authoritativeness, and Trustworthiness score.

In conclusion, Expertise, Authoritativeness, and Trustworthiness is a critical algorithm for SEO as it helps to ensure that websites providing accurate, reliable, and trustworthy information are rewarded with higher rankings in search results. By focusing on providing high-quality, accurate, and trustworthy information, businesses can improve their website’s Expertise, Authoritativeness, and Trustworthiness score and visibility in search results. Additionally, ensuring that their website is mobile-friendly, has a clear navigation structure, and is easily accessible to all users, can also help to improve a website’s Expertise, Authoritativeness, and Trustworthiness score.

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