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Google Tag Manager: A Comprehensive Guide for Creating and Installing on WordPress in 2023

Google Tag Manager GTM

Google Tag Manager is a powerful tool that allows website owners to easily manage and track various marketing and analytics tags on their website without the need for developers. It enables users to add, edit, and manage tags on their website through a user-friendly interface, making it an essential tool for any business that wants to improve their online presence and track the performance of their website. In this article, we will go through the process of creating a Tag in Google Tag manager and installing it on a WordPress website.

Creating a Google Tag in Google Tag Manager

To create a Google Tag in Google Tag Manager, you will first need to create an account at tagmanager.google.com and sign in with your Google account. Once you are logged in, follow these steps:

  1. Click on “Create Account” and give your account a name, and choose the country in which your company is based.
  2. Click on “New Container” to create a new container for your website.
  3. Choose “Web” as the container type and give it a name.
  4. Click on “Create” to create the container.
  5. Once the container is created, click on “Add a new tag” to add a new tag to your website.
  6. Choose the type of tag you want to create. It supports a variety of tags, including Google Analytics, Ad Words, and Floodlight.
  7. Configure the tag settings and choose the triggers that will fire the tag.
  8. Click “Save” to create the tag.

Installing GTM on a WordPress Website

There are two ways to install it on a WordPress website: by using a plugin or by manually adding the code to your website’s header.php file.

Method 1: Using a Plugin

The first and easiest method is to use a plugin like DuracellTomi’s Tag Manager for WordPress. This plugin makes it easy to install and activate it on your website without the need to edit any code. Here are the steps to install the plugin:

  1. Search for the plugin in the WordPress repository and install it.
  2. Once it is installed, activate the plugin.
  3. Go to the plugin settings and enter your Tag ID.

Method 2: Manually Installing the Tag Code

The second method is to manually add the tag code to your website’s header.php file. This method requires some basic knowledge of HTML and editing website files, but it is still relatively straightforward. Here are the steps to manually install:

  1. Go to your Google Tag Manager account and get the tag code.
  2. Go to Appearance > Editor in your WordPress dashboard.
  3. Locate the header.php file and paste the tag code just above the closing head tag.
  4. Save the changes and refresh your website to see the Tag Manager installed.

Conclusion

Google Tag Manager is an essential tool for any business that wants to improve their online presence and track the performance of their website. It allows website owners to easily manage and track various marketing and analytics tags on their website without the need for developers. By following the steps outlined in this article, you can create a Google Tag in it, and install it on your WordPress website, giving you the ability to better understand your website visitors and improve their experience. Remember to test your tag and triggers before publishing your container to ensure that everything is working as expected.

But it does have some drawbacks:

  1. Complexity: Although it is designed to be user-friendly, it can still be complex for beginners to understand and set up. It requires a certain level of knowledge and understanding of HTML and JavaScript to properly implement tags and triggers.
  2. Limited Support: While it has a large community of users, it is still a product of Google and as such, support may be limited in certain areas.
  3. Limited Tag Types: While it supports a variety of tags, it may not support all the tags that a website owner needs.
  4. Security Risks: As with any tool that allows users to add and edit code on a website, there is a risk of security vulnerabilities if tags and triggers are not implemented properly.
  5. Dependency on Google: it is a product of Google, and as such, it is dependent on the company’s servers and services. This means that if Google has any issues with their servers or services, it may affect the functionality of it on your website.
  6. Slow loading time: It might slow down your website as it needs to load the GTM script before your website loads. This can affect the user experience and might cause a delay in the website’s loading time.
  7. Limited Customization: GTM is a pre-built tool and offers limited customization options. Some website owners may find that it does not suit their specific needs and prefer to build their own tracking system.

It is important to keep in mind that these drawbacks may or may not affect your specific use case, and it’s always a good idea to weigh the pros and cons before implementing any tool.

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