Google launched a brand new synthetic intelligence (AI) app on Thursday that enables customers to nearly attempt on totally different outfits. Dubbed Doppl, it’s an experimental app by Google Labs which was initially conceptualised to be a characteristic inside AI Mode in Search. Nevertheless, it seems that the Mountain View-based tech big is now contemplating making a standalone expertise for it. With this app, customers can simply add a full-length picture of themselves, and the underlying AI mannequin will course of the physique form and precisely superimpose totally different clothes gadgets on them.
Doppl Is At the moment Solely Accessible within the US
In a blog post, the tech big introduced the launch of the brand new app. At Google I/O 2025, the corporate introduced a number of new AI options for its Buying product whereas integrating it deeper into the Search expertise. One such characteristic was digital try-on, which used an AI to let folks see themselves in numerous outfits.
The thought behind the app is to let folks see themselves within the attire they’re planning to purchase, in order that they will make an knowledgeable determination on whether or not they need to buy it or not. This solves the age-old dilemma of not understanding whether or not a shirt would look nearly as good on you because it does on the mannequin.
That is additionally not the primary foray of Google on this path. In 2023, the corporate introduced an AI characteristic which confirmed garments on a variety of actual fashions to assist customers see how the merchandise appears on somebody with the same physique form.
Doppl now makes that endeavour extra personalised as customers can simply add a full-length picture of themselves and the outfit, and see how it will look on them. At I/O, Google mentioned the characteristic is powered by a customized fashion-based picture technology mannequin that understands the human physique and the way garments fold, stretch, and drape on totally different our bodies.
One cool facet of the app is its usability. Customers usually are not restricted to the choices out there on on-line purchasing web sites, and also can add a picture of an outfit of their buddy, one thing they discovered at a neighborhood retailer, or perhaps a social media picture.
At the moment, Doppl is accessible on iOS and Android within the US. The corporate has not talked about if it plans to develop it to different areas.
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