New Delhi:
E-commerce large Flipkart has issued an apology for a promotional video, which sparked outrage amongst males’s rights teams and social media customers. The animated video, selling Flipkart’s ‘Large Billion Days Sale’, referred to husbands as “aalsi (lazy), kambakkht (wretched) and bewakoof (silly)”.
The now-deleted video featured a pair and provided recommendations on how girls might discreetly order and retailer purses from Flipkart with out their husbands’ data. Nevertheless, the lads’s rights group ‘NCMIndia Council For Males Affairs’ discovered the content material “poisonous” and “misandrist”.
On X, the group shared the video and demanded an apology from Flipkart. “So @Flipkart deleted this misandrist put up. However what was the logic behind even posting such poisonous video addressing a Husband as Aalsi, Kambakkht and Bewakoof Pati. They have to apologise for this and hope they won’t repeat it. Misandry will Not be Tolerated Anymore,” the put up learn.
So @Flipkart deleted this misandrist put up. However what was the logic behind even posting such poisonous video addressing a Husband as Aalsi, Kambakkht and Bewakoof Pati. They have to apologise for this and hope they won’t repeat it. Misandry will Not be Tolerated Anymore. https://t.co/GwiEzgdMEHpic.twitter.com/fLf8KywE0e
— NCMIndia Council For Males Affairs (@NCMIndiaa) September 23, 2024
The video has now been faraway from Flipkart’s social media platforms. They apologised, saying they “will do higher sooner or later.” “We’re sorry for the offending video which was posted in error, and took it down as quickly as we realised our mistake,” they mentioned.
We’re sorry for the offending video which was posted in error, and took it down as quickly as we realised our mistake. We are going to do higher sooner or later
— Flipkart (@Flipkart) September 23, 2024
A consumer requested the web market, “How did you approve this within the first place? Did the writer get fired or not?”
How did you approve this within the first place? Did the writer get fired or not? @Flipkart
— PS (@CryptoGawd_007) September 23, 2024
“Shameful,” somebody wrote.
SHAMEFUL..
— Unknown (Parody) (@unknown211087) September 23, 2024
Somebody claimed they might boycott the platform and order from their rival Amazon as a substitute.
“It’s best to hearth these executives who considered this concept and if thats a company cease doing your corporation with them ASAP. Was going to order A samsung Fridge and a Seiko Watch from you however will now order that from @amazonIN.”
No @Flipkart it is best to hearth these executives who considered this concept and if thats a company cease doing your corporation with them ASAP
Was going to order A samsung Fridge and a Seiko Watch from you however will now order that from@amazonIN
— Manish (@ManDey1412) September 23, 2024
Flipkart’s Large Billion Days sale began right now, September 27, and can go on until October 6.
This yr’s sale guarantees large reductions, unique launches and unbelievable financial institution presents throughout classes.
Massive home equipment like TVs, washing machines, fridges and air conditioners from Samsung, LG and Sony will see important reductions. Cell phone fanatics can sit up for reductions on the most recent launches from Apple, Samsung, Xiaomi and Realme.
The sale additionally covers vogue, private care, furnishings, decor and groceries, providing reductions on clothes, sneakers, equipment, dwelling necessities and furnishings from main manufacturers.