Apple Occasion: Apple Glowtime Occasion, the place the iPhone 16 can be launched, is scheduled for September 9
Los Angeles, California:
Apple Inc.’s most vital occasion of the yr takes place Monday, when the corporate will roll out its newest iPhones and set the stage for a brand new synthetic intelligence platform.
The occasion kicks off from Apple’s headquarters in Cupertino, California, on Sept. 9 at 10 a.m. native time. Apple does not sometimes maintain this occasion on a Monday, however the earlier timing lets the corporate get out forward of an eventful Tuesday: There is a US presidential debate that day, and the European Fee is slated to announce a choice on whether or not Apple has to pay $14 billion in taxes stemming from a longstanding settlement with Eire.
Probably the most important product announcement would be the iPhone 16 line, however the firm can also be getting ready main updates to each the Apple Watch and AirPods. Apple Intelligence – a brand new suite of AI instruments that features an up to date Siri digital assistant – additionally will characteristic prominently. The theme of the occasion, “It is Glowtime,” is a reference to Siri’s new interface.
The stakes are excessive for Apple, which appears to be like to show to each shoppers and Wall Avenue that it is now a serious participant in generative synthetic intelligence. However the firm’s AI expertise continues to be a piece in progress. Apple Intelligence has confronted quite a few delays, and plenty of key options will not arrive till subsequent yr. For now, the expertise is targeted on summarizing messages and notifications, fairly than matching the dazzling interactivity of rival methods.
Even so, Monday’s updates will breathe new life into merchandise that sit on the coronary heart of the Apple system lineup and generate roughly 60% of the corporate’s annual income. Additionally they drive shopper spending on companies, an more and more important supply of gross sales. Apple’s funds may use the increase. The corporate has solely simply begun to emerge from its longest gross sales stoop in a long time.
This is all the pieces that is anticipated to be introduced at Monday’s presentation:
Apple’s iPhone 15 Professional.(Photographer: David Paul Morris / Bloomberg)
iPHONE
In keeping with the previous a number of years, Apple will introduce 4 new iPhone fashions: the iPhone 16, 16 Plus, 16 Professional and 16 Professional Max.
Like in 2023, the adjustments to the non-Professional iPhones can be minor. The iPhone 16 and 16 Plus will appear to be final yr’s variations, together with 6.1-inch and 6.7-inch display screen sizes and aluminum circumstances. They’re going to acquire quicker processors and embrace a complete of 8 gigabytes of reminiscence (up from 6). That reminiscence will assist assist Apple Intelligence and different options.
These lower-end telephones will get the identical Motion button presently featured on the Professional fashions, in addition to vertically stacked rear cameras that assist spatial video recording – the 3D clips that may be considered with Apple’s Imaginative and prescient Professional headsets.
The iPhone 16 Professional and Professional Max, in the meantime, will retain the iPhone 15 Professional line design save for one noticeable change: the shows. The display screen sizes are rising to six.3 inches on the smaller mannequin (up from from 6.1 inches) and going to six.9 inches from 6.7 inches on the Max model. Whereas the adjustments characterize a rise of lower than 5% on each fashions, the shift will include bezels that are actually a few third slimmer. That ought to make for a sleeker total look.
Just like the iPhone 15 Professional line, the 16 Professional fashions will assist Apple Intelligence with the inclusion of 8 gigabytes of reminiscence. They’re going to additionally get speedier chips with an enhanced neural engine that Apple will say is optimized for AI.
Each of the iPhone 16 Professional fashions will get digicam upgrades as effectively, together with a transfer to a 48-megapixel lens from a 12-megapixel one for the ultrawide-angle digicam. That can match the megapixels of the usual, wide-angle digicam on final yr’s mannequin. The smaller iPhone 16 Professional may also acquire 5x optical zoom on the telephoto lens, up from 3x, to match the Max model.
Probably the most important digicam enhancement coming to each fashions: a devoted, touch-sensitive button on the proper facet of the cellphone for taking photographs and video. This button would be the largest promoting level for the brand new iPhones, apart from AI. It is going to work equally to a shutter button on a DSLR digicam, permitting a person to flippantly press it to concentrate on a topic after which press tougher to take an image. It is going to even be capacitive, permitting a person to swipe throughout it to maneuver between nonetheless and video modes and zoom out and in.
Whereas the telephones will all look principally the identical as final yr, Apple is shaking up its shade palette. The Professional fashions will now are available in a gold titanium to interchange blue titanium, whereas the black, white and pure choices will nonetheless be out there. The non-Professional variations will commerce in yellow for white and get new shades of inexperienced, pink and blue.
An AirPods show at an Apple retail retailer. (Photographer: Hollie Adams / Bloomberg)
AIRPODS
Apple is getting ready two new AirPods fashions to interchange the entry-level, second-generation earbuds and mid-tier, third-generation mannequin. Each new variations will look just like the AirPods Professional and embrace a brand new case, USB-C charging and improved audio high quality.
Apple will distinguish the 2 fashions by giving the brand new mid-tier model a higher-end case with a speaker – making it simpler to find with Apple’s Discover My characteristic – in addition to noise cancellation to match the AirPods Professional.
A number of weeks in the past, Apple found a bug within the upcoming AirPods that made the earbuds shortly drain battery life. This challenge was decided to be software-related and resolved previous to factories transport out the merchandise.
One main new characteristic is a much bigger push into listening to well being. Apple has been working to show the AirPods right into a substitute for listening to aids in addition to a tool for conducting listening to exams. The corporate is getting ready to announce the enhancements – codenamed Yodel – however they’ve suffered some delays and might not be out there till later.
A brand new model of the AirPods Professional stays within the works, together with an upgraded design and improved noise cancellation. It is due as early as subsequent yr.
And Apple has been engaged on up to date AirPods Max headphones that can are available in new colours and change the Lightning connector to USB-C to adjust to the most recent legal guidelines from the European Union. However there’s nonetheless loads of present AirPods Max stock available, suggesting that the replace could possibly be coming later.
The Apple Watch Extremely 2. (Photographer: David Paul Morris / Bloomberg)
APPLE WATCH
For the primary time in two years, the corporate is getting ready to replace all of its Apple Watch fashions directly. There can be a brand new low-end Apple Watch SE, a mid-level Sequence 10 mannequin and an Extremely 3.
The Apple Watch Extremely will solely get minor tweaks, specializing in inner upgrades fairly than exterior adjustments.
The most important improve to the Apple Watch line can be with the Sequence 10 mannequin, which marks the last decade anniversary of the product’s introduction in 2014. For the primary time because the Sequence 7, the flagship Apple Watch mannequin will get an up to date look.
The general design can be just like the Apple Watch Sequence 9, however the firm will now supply barely bigger screen-size choices and the watch case itself can be noticeably thinner.
Although new AI options are coming to the iPhone, iPad and Mac, do not count on the watches to get main Apple Intelligence capabilities. Any AI expertise will most likely be tied particularly to a future well being coach service.
At first of the yr, Apple was compelled to take away blood-oxygen sensing from new watches resulting from a lawsuit with Masimo Corp. over patents. There’s been no proof that the characteristic is returning in time for the most recent fashions, and which will have an effect on whether or not customers wish to improve their present watches to variations that will not have the perform.
A significant new well being characteristic is coming, although: sleep apnea detection, which can construct on the present sleep monitoring. This characteristic will try to find out if a wearer has sleep apnea after which counsel additional testing with a medical skilled. Whereas Apple has been getting ready to announce it, the enhancement might not be out there on day one of many new mannequin happening sale.
However, whereas Apple aimed to convey hypertension – or hypertension – detection to the Apple Watch this yr, indicators level to that characteristic being delayed and now not within the playing cards for an instantaneous launch.
Apple’s MacBook Professional. (Photographer: Samsul Mentioned / Bloomberg)
OTHER PRODUCTS
Apple is engaged on transitioning its whole Mac line to M4 chips, beginning with the MacBook Professional, Mac mini and iMac. However any Mac upgrades are prone to come at a follow-up launch – no sooner than October – fairly than on the September occasion.
Whereas the corporate has been engaged on an replace to the Apple TV set-top field for as early as this yr, no new mannequin has come to fruition and secure stock of the system suggests a brand new model is not on the speedy horizon.
A brand new iPhone SE with an OLED show, edge-to-edge display screen and no house button is in superior testing, however a launch is not deliberate till subsequent yr. A recent AirTag can also be in growth, although Apple is not planning a launch till subsequent yr both.
There are additionally new iPads within the works, together with an upgraded mini model. They’re on deck for Apple’s October occasion alongside the M4 Macs.
(Apart from the headline, this story has not been edited by EDNBOX employees and is revealed from a syndicated feed.)