Congress has put up ‘Laapataa Girls’ posters throughout Maharashtra
Mumbai:
Within the run-up to the Maharashtra election, the Congress has launched a ‘Laapataa Girls’ marketing campaign — named after the Kiran Rao-directed film — to shine the highlight on the Eknath Shinde’s authorities efficiency on the problem of girls’s security.
Posters put up throughout the state have ‘Laapataa Girls’ written on them together with a brief sentence in Marathi: “64,000 girls lacking in a 12 months.” In addition they have silhouettes resembling Chief Minister Shinde and Deputy Chief Ministers Devendra Fadnavis and Ajit Pawar.
The film, Laapataa Girls, launched final 12 months and garnered rave opinions for its message towards patriarchy delivered by the comedy-drama style. It has been chosen as India’s official entry to the Oscars.
The Congress marketing campaign additionally comes towards the backdrop of the sexual abuse of two schoolgirls in Maharashtra’s Badlapur final month. It particularly targets Mr Fadnavis, who handles the Dwelling portfolio.
Addressing the Meeting in August final 12 months, Mr Fadnavis mentioned 10 per cent of girls who go lacking within the state do not return dwelling.
“Girls’s security is a reason behind concern for the nation. In Maharashtra, round 64,000 women and girls go lacking yearly and through Covid in 2019 and 2020 the quantity was the identical. In 2021, 61,000 circumstances have been registered. 87% of them have returned dwelling, whereas in 2022, 86% of the lacking women and girls have returned. We’ve got been taking steps to deliver this proportion down,” he mentioned.
The Congress has now cited the identical quantity to focus on the Mahayuti authorities on its observe file on girls’s security.
To succeed in out to girls voters forward of the election, the state authorities has introduced the ‘Majhi Ladki Bahin Yojana’, beneath which eligible girls within the 21-65 years age group will obtain Rs 1,500 per thirty days if their household revenue is lower than Rs 2.5 lakh.
The upcoming election is anticipated to be a tricky struggle for the ruling coalition of BJP, Shiv Sena and the NCP faction led by Ajit Pawar. The Maha Vikas Aghadi bloc of Congress, Shiv Sena (UBT) and the Sharad Pawar-led NCP faction are on the opposite facet. Within the Lok Sabha election 4 months again, the Opposition bloc had put up a stellar present, successful 30 out of the state’s 48 seats. Whereas it is going to be trying to construct on its ballot success, the ruling alliance will attempt to flip the tables on this election.